CRM

CRM stands for Customer Relation Management and refers usually to computer systems, which may help to improve sales force efficiency and order closing rates thanks to the systematic application of best practice marketing & selling methods and sales force automation. CRM software may either be installed on the salesman's laptop or made available via an internet portal.

Some frequently used CRM programs include :

• ACT! **
• AFAS
• Archie
• Goldmine
• Microsoft Dynamics
• Microsoft outlook with Business Contact Management **
• Oracle
• PeopleSoft
• Salesforce.com
• SAP CRM **
• Siebel CRM

Successful implementation of a CRM system require a good blend of practical marketing & sales experience, project management & IT knowledge.

Furthermore proper project definition & early involvement of power users are of utmost importance.

** DTC has practical experience with the implementation of these CRM programs