CRM

CRM stands for Customer Relation Management and refers usually to computer systems, which may help to improve sales efficiency & velocity and/or order closing rates thanks to the systematic application of best practice marketing & selling methods and sales force automation. CRM software may either be installed on the salesman's laptop or made available via an internet portal.

Some frequently used CRM programs include :

• ACT! **
• AFAS
• Archie
• Goldmine
• Microsoft Dynamics
• Microsoft outlook with Business Contact Management **
• Oracle
• PeopleSoft
• Sage
• Salesforce.com
• SalesFusion
• SAP CRM **
• Siebel CRM

** DTC has practical experience with the implementation of these CRM programs

Successful implementation of a CRM system require a good blend of practical marketing & sales experience, project management & IT knowledge.

Furthermore proper project definition & early involvement of power users are of utmost importance.

Member of LinkedIn CRM Experts group